Smarter Communications.
Powered by AI.
Put AI to work across your entire PR lifecycle — from pitching and media outreach to crisis comms, reporting, and content creation.
The Problem → Your Solution
You’ve seen the panels. Read the think pieces. Heard the hype.
But when you open an AI tool, you’re still met with that blinking cursor: “Ask me anything.”
That’s the problem — no one tells you where to start.
In this masterclass, we’ll answer three questions every PR pro is quietly asking:
What should I ask?
How do I ask it?
And how can AI actually help me — right now?
Use AI Where It Matters Most
In this masterclass, you’ll learn how to apply AI tools across every stage of the PR lifecycle:
Pitching New Business
Quickly generate insights, competitive analysis, and positioning that wins clients over.
Crafting Better Media Outreach
Quickly generate insights, competitive analysis, and positioning that wins clients over.
Newsjacking in Real Time
Monitor breaking news, generate timely angles, and respond before the story passes you by.
Experiential Campaigns & Gifting
Brainstorm creative collaborations and influencer ideas that feel fresh, not recycled.
Media Training & Crisis Prep
Simulate tough interviews, draft holding statements, and refine message control under pressure.
Reporting & Content Creation
Turn coverage into polished recaps, stakeholder updates, and social media content — in minutes, not hours.
Taught by Someone Who’s Been in Your Shoes — and Trained in AI So You Don’t Have To
Live, practical AI training -- built specifically for PR and communications professionals.
This is not a generic tech workshop. This is a real-world, step-by-step session that shows you exactly how to use AI across the entire PR lifecycle -- from pitching new business and crafting earned media angles, to newsjacking, social content, experiential campaigns, media training, and crisis comms.
You'll leave with workflows and tools you can start using immediately.
No fluff. No fear. Just clarity, confidence, and time back in your day.
What Makes This Masterclass Different
Live, instructor-led training — no slideshows, no fluff
Real-world PR prompts, not generic use cases
Worksheets you’ll use long after the class
Immediate takeaways you can apply that afternoon
This Masterclass Is Designed For PR and Communications Professionals Who:
Want to integrate AI into daily workflows — without compromising quality
Are responsible for strategy, messaging, or media execution
Are curious about AI but don’t have hours to research tools or write prompts
Want to feel prepared, not panicked, when the topic of AI comes up
Whether you’re in-house, agency-side, or a solo-consultant, this session gives you the confidence and capability to bring AI into your work — ethically, intelligently, and with intention.
What Communication Pros Are Saying
What’s Inside The Masterclass
Duration:
90 minutes
(Additional time for add-ons)
Format:
Live (in-person or Zoom)
Size:
Up to 40 participants
Includes:
Live demo, Q&A, Prompt Worksheet
No recordings or replays — this is built to be hands-on and in-the-moment
Let’s Make AI Feel Less Intimidating — and More Useful
This masterclass won't make you a tech expert.
It will make you a more effective communicator.
And that's the part of the job no machine can ever replace.
From Guesswork to Game Plan: What You'll Be Able to Do After This Masterclass
Win More Business — Without the Scramble
Use AI to generate client insights, competitive angles, and pitch ideas in minutes -- and walk into meetings overprepared.
Create Gifting & Collabs That Actually Cut Through
From big ideas to influencer pairings, AI helps you build experiential campaigns that feel creative -- not recycled.
Land Coverage with Smarter, Faster Pitches
AI helps you craft sharp angles, tailor outreach, and surface relevant hooks -- no more digging through outdated media lists.
Crisis-Proof Your Messaging in Minutes
Simulate interviews, generate talking points, and write holding statements fast -- when every second counts, AI keeps you calm and ready.
Jump on Breaking News Before It Breaks You
Turn trending headlines into timely client relevance with AI-generated angles, soundbites, and message starters in real time.
Turn Coverage into Content (and Reports) Instantly
Transform media hits into polished recaps, social posts, and stakeholder decks without the last-minute scramble.